Frontliners App Redesign
Frontliners App Redesign
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UX design | UI design | Visual design | 2021
Project Overview
Project Overview
What is Frontliners?
What is Frontliners?
Frontliners aspires to be a super app for doctors. It acts as a platform for doctors of Bangladesh to connect and share their ideas, case studies, and analyses of their experiences in their profession. To make the app more user-friendly, user-centric design guidelines were to be followed
Target Group
Target Group
Millennial doctors and interns
My role and Responsibilities
My role and Responsibilities
UX & UI design
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The Goal
The Goal
The primary goal of this project was to make a better, more profession-focused app suited specifically for millennial doctors. To incorporate several features that were found by prior research (FGD sessions and one-on-one interviews).
And as the research suggested, the secondary goal was to give a familiar feeling while using the app; which is similar to other popular social media platforms.
Design Process
Design Process
The key objective was to make the app simple and curated for the targeted audiences. This means fewer distractions; while making their professional lives a bit easier. I followed a user-centric design approach that helped me to fulfill these objectives.
Design System
Design System
Wireframing, Mockups, and Evaluation
Wireframing, Mockups, and Evaluation
At first, I developed paper wireframes and they were very helpful to get an understanding of the whole app. Then low-fidelity wireframe and prototype were created and tested. After integrating the feedback from several users, I made a high-fidelity prototype of the app and it was tested again. Here are some shots of the hi-fidelity prototype
Results
Results
The project resulted in 5 times more user retention rate
DAU (Daily active users) increased by 23%
A marginal increase in conversion rate
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